Your Customer Will Never Forget About You Anymore. P.S. Hypnosis Is Not Required
July 29, 2021
12 Mins Read
How to use omnichannel marketing to attract customers with 100k+ checks
If the very first thought that hits your mind at the moment is: “Why on earth should I read this article?”, I totally understand your feelings.
The process of reading this article will take around 3-5 minutes. Let’s imagine that you are Bill Gates and 5 minutes of your time is not that cheap (a real number would look kinda persuasive, but I don’t feel like Googling).So, if in your opinion “time — is money”, then you’ll get a lot of value after reading this wild stuff.
I would love it if everyone who saw this article, eventually read it. However, let’s define who you have to be to get more value from reading:
a) for owners / top project managers for whom Revenue by Client allows to exceed high UAC. In our team we refer to those guys as “fat leeds”. P.S Many people think that omnichannel can be applied only to B2B clients. The thing is quite simple: applying omnichannel for B2B clients is simply necessary, but if you do the same for the B2C segment, it is very likely to get a good profit here, too.
b) for marketers of similar projects.
c) For everyone who were disappointed in the efficiency of advertising, who hates Facebook for permanent bans, LinkedIn for limits and can’t understand where the hell he or she should get those “fat leads”
Let’s conduct a small experiment. I’ll tell you some words, while you should remember (or write it down, whatever) the first association that will pop up in your head after reading these words. Ready? Set! Go!
- Energy drink
- Cryptocurrency exchange
- Fast food restaurant
Am I right? The damn thing’s meaning is here: what I just said aren’t brands’ names, but common words. Savvy?
The same stuff is going on after I tell you “Google it” and there is a good chance that you will go to Yahoo.
This is exactly how the brand works.
However, what do you need to do if you are a newbie on the market? You don’t have any big chunks of money that you can spend on marketing.
Omnichannel is your solution.
What Kind of Yale Is That Omnichannel?
I am not going to lie to you: you can’t do it in one click. This isn’t just one incredible MARKETING trick.
So, omnichannel marketing is an approach that uses a several marketing tools at the time in order to build a kind of ecosystem where your potential client (fat client) and your product could interact.
Yeah, I know that you lost your mind while looking at such differences.
Here’s a short checklist how to deal with it:
- Cool down
- Keep in mind that we counted CR from those who clicked
- Come to realize that these are results from omnichannel strategy.Omnichannel strategy works impeccably for the clients with big checks.
But Please, Avoid These Things
If you already know that your audience does not tend to be active on Linkedin, DON’T reach out there. Don’t write for the sake of the action. If you don’t know whether your audience is active on LinkedIn, – well, hello, run tests first, then decide whether this channel is worth using or you need to figure out new communication channels.
And one more thing. From my experience, launching an omnichannel campaign from scratch means that you can say bye-bye to your sleep hours for the rest of the month. If you are not ready, let me give you a piece of advice: it is better to work carefully, with attention to performance with one channel only, than to die of insomnia and having done nothing on each channel. Don’t you agree?
Excuse moi for a little cliche: there is no existing approach for everyone. If you are the one who invented a cure for cancer, then I am very pleased that you are digging this article, but you will sell everything to the last unit without using all the methods described above.
So yep, if you are the founder of the cure from cancer, you don’t need that omnichannel thing at all.
But if a couple of cancer drugs brands appear, the winner is obvious, right? The one that is capable of using an omnichannel strategy.
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